Brief
Sara Lee is the company behind many major household brands such as Ambi-pur, Brylcreem, Sanex, Radox and more. Every year they launch many television advertising campaigns. To coincide with these campaigns, Sara Lee would release a mailshot to promote the TV advert to the company’s main retail partners. The mailshots were costly to recreate and not very effective.

Our Solution
Utilising the power of email marketing, we developed a templated HTML email system that allows simple amends to be made quickly and also gives the company’s retailers the opportunity to view the advert online through streaming media. The new system has created a buzz in the industry and helped strengthen relationships between Sara Lee and its retailers.

Key Features
- Design
- E-flyers
- Online streaming video