Brief
As the public interest in DAB Digital Radio grew, so did the number of registered users signing up for Digital One’s Stay In Touch newsletter. In 2003, Digital One asked us to create an online system to manage the expanding database and build a stronger interactive relationship with the users.

Our Solution
Building on the existing simple email registration system and working closely with Digital One personnel we created various online competitions, questionnaires and promotional micro-sites to stimulate user interest and increase conversion rates. By offering a return for their investment, Digital One’s user database grew sevenfold in just 18 months. A completely bespoke user administration area, coupled with a highly tuned MSSQL database server, gives Digital One a very effective and efficient way to organise their communications.

Key Features
- Questionnaires/polls
- Flash games
- SMS promotions
- Database applications
- Online administration
- CRM
- Newsletters
- Targeted bulk emailing
- Postcode checker

Related Links
www.ukdigitalradio.com
www.lovemyradio.com
www.grabonequick.com